Live from Congility: Out of the Silos and Into the Farm
I couldn’t live blog my own talk, but I do have the slides available on Slideshare.
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Live from Congility: Data or Content?
Data or content? A corporate journey to embracing content strategy, by Alan Miller and Rahel Bailie The conundrum They recognized the importance of the content – but didn’t know what to do Asked for an...
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Live from Congility: Content Strategy at a Micro Scale
Content Strategy at a micro scale, by Clara Gausch Clara works with small teams Sometimes very small companies (1 or 3 people!) Sometimes very little content They all need high quality web content All...
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Live from Congility: Simplified English and Machine Translation
Simplified English and Machine Translation: best practices for localization content optimization and simplification, by Alberto Viralhadas Ferreira Translation mistakes always impact history Biblical...
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Live from Congility: Human factors
Human factors: how to avoid a content strategy plane crash, by Julian Murfitt If you prepare well, disasters can be avoided. 1 in 10,000,000 chance of a fatality by plane crash. 26% of plane accidents...
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Live from Congility: Findable, usable, reusable
Findable, usable, reusable: IBM’s enterprise content strategy for smart content, by Michael Priestley Michael is an Enterprise Content Technology Strategist for IBM He has so far learned: Content...
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Live from Congility: The biological imperative for intelligent content
The biological imperative for intelligent content: Why nature says we should give content more agility, by Noz Urbina The problem: Constant change. How can we keep up? This session will move us from...
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Live from Congility: The balanced scorecard
The balanced scorecard: measuring the success of enterprise cooperation, by Dawn Stevens Why measure success? To prove that the promises, goals, etc were met To validate (or correct) assumptions we...
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Live from Congility: Storytelling, immortality and the content experience
Storytelling, immortality and the content experience: the future exposed, by Kevin Nichols Content (according to Sapient Nitro) is any information that is recorded. Hieroglyphics (recorded on papyrus)...
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Live from Congility: We are all Content Marketers Now
We are all content marketers now, by Charles Cooper We’ve used many techniques, but it’s all communication. The content is the same; it’s how we display it that changes. The Bible, for example, has...
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